💌 From Rut’s Studio

Pride is more than a celebration—it’s a call to design a world where everyone belongs.

We honour LGBTQIA+ people, especially those with disabilities, and spotlight designs that meet real-life needs.

True inclusion isn’t a trend—it’s the foundation.
Let’s keep building it, together. 🌈♿✨

💡 Notice this

Designing for All: Lessons from UNIQLO's AIRism Collection

👀 Overview

UNIQLO's AIRism collection is celebrated for its innovative fabric technology, offering features like moisture-wicking, quick-drying, and anti-odor properties.

While not explicitly marketed as adaptive wear, these features align closely with the needs of individuals seeking comfortable, low-maintenance clothing.

🔍 Why It Matters

Sensory-Friendly Materials: The ultra-soft, breathable fabrics are ideal for individuals with sensory sensitivities, providing comfort without irritation.

Ease of Care: Anti-odor and quick-drying properties reduce the need for frequent laundering, benefiting those with limited energy or access to laundry facilities.

Inclusive Design Elements: Features like built-in bras in certain AIRism tops eliminate the need for additional garments, simplifying dressing routines.

🧠 Curious about…

Japan’s Ageing Population: A Catalyst for Inclusive Fashion

Japan is experiencing a significant demographic shift, with nearly 30% of its population aged 65 and older. This trend is reshaping the textile and fashion industry, prompting brands to innovate and cater to the needs of an older demographic.

Key Takeaways:

Functional Design: There's a growing demand for clothing that prioritizes comfort, ease of wear, and functionality, addressing mobility and sensory challenges.

Market Opportunities: Brands like Adastria and Nitori are launching lines specifically for women in their 50s and 60s, recognizing the purchasing power of this age group.

Inclusive Innovation: The ageing population is driving advancements in adaptive clothing, emphasizing the importance of universal design

Explore the full article here:
👉 Japan's Ageing Population and Its Impact on the Textile and Fashion Industry

🗓️ Agenda

Upcoming Events in Inclusive Fashion & Pride

🧵 LAUD END PRAUD 2025 – Milan, Italy
Date: June 2025 (Exact dates TBA)
An annual event blending queer fashion, art, and activism. The 2025 theme, “Queer Nature,” celebrates diversity inspired by the natural world, challenging norms and promoting inclusivity in fashion. Read more

🌈 Berlin Pride – Berlin, Germany
Date: June 28–29, 2025
One of Europe's largest LGBTQ+ events, featuring parades, parties, and cultural activities that promote diversity and inclusion. Read more

👗 Diversity Fashion Week – Amsterdam, Netherlands
Date: June 21, 2025
A fashion show celebrating diverse designers and inclusive fashion, marking Amsterdam's 750th anniversary with a spectacular event.

Read more

🛍️ Fashion District Festival – London, UK
Date: June 3–8, 2025
A festival showcasing sustainable fashion in East London's Spitalfields, featuring events that promote innovation and inclusivity in the fashion industry. Read more

🧵 Innovation corner

👖 Levi’s 2025 Pride Collection Champions LGBTQ+ Rights

As some brands scale back DEI efforts, Levi’s steps forward. Their 2025 Pride collection, “Meet You In The Park,” celebrates LGBTQ+ identity and visibility with powerful symbolism—like the reclaimed pink triangle and bold community-focused slogans.

Alongside the launch, Levi’s shareholders voted to uphold their DEI programs, and the brand pledged $100,000 to Outright International, reinforcing their long-term commitment to global LGBTQ+ rights.

👉 Read the article

Why it matters:
True inclusion means taking a stand—especially when it’s not easy. Levi’s Pride campaign shows that fashion can be a platform for advocacy, visibility, and systemic change.

💄 Holistic, Adaptive, Augmented: The New Frontiers of Beauty

As fashion moves closer to wellbeing and tech-driven personalization, the beauty industry is also embracing adaptive and inclusive approaches. This piece explores materials, sensory experiences, and augmented beauty—creating a fascinating overlap between fashion, accessibility, and innovation.

👉 Read the article

Why it matters:
Design is no longer just visual—it’s emotional, sensory, and holistic. This shift opens new doors for inclusive fashion, where comfort, identity, and adaptability lead the way.