💌 From Rut’s Studio

The Future of Fashion Is Already Shifting

Inclusive fashion is no longer a side project—it’s becoming the standard.

And soon, every designer, brand, and student will need to understand how to design accessibly.

The question is:
👉 Will you lead that shift—or catch up to it later?

That’s exactly why I created the Inclusive Fashion Accelerator—and I only run it once a year.

It’s not about more theory. It’s about practical tools, real feedback, and the confidence to design with accessibility from day one—without needing a separate “adaptive” line.

🗓️ Doors close 15 Sept. After that, the next chance is September 2026.

✨ Ready to design fashion that works for everyone?

💡 Notice this

Buttons vs. Magnets: What Works Better, and Why?

🧲 Buttons vs. Magnets: What wins in accessible fashion?

✅ Magnets are easier for many dexterity challenges
✅ Buttons are familiar, versatile

But the real win?
Starting with the person, not the fastener.

Most brands still pick closures based on looks or cost.
Let’s flip the script: Choose fastenings based on lives.

🧠 Curious about…

Is your design functional—or dignifying?

Too often, adaptive fashion is praised for “solving a problem.” But people don’t want just function—they want clothing that makes them feel like themselves.

Brands like Recondition and Spoonie Threads are showing us what happens when we design for dignity, not just utility.

🧵 Adaptive jeans that look sharp
🧵 Medical-friendly tops that feel like style, not equipment
🧵 Fastenings that protect independence

Explore Spoonie Threads

🪞 Your Turn:
Where could your next design invite confidence—not just comfort?

🗓️ Agenda: Upcoming Events in Inclusive Fashion

🌟👗 Inclusive Fashion Accelerator 2025

Online | Starts 15 September 2025

Learn to design inclusively without creating separate lines. We explore practical frameworks, accessibility audits, and universal design strategies that make business sense.
More info

🌟 Adaptive Rebellion: Inclusive Fashion Show – Edinburgh

When: 20 September 2025
Where: Edinburgh
Why it matters: A bold declaration rewriting fashion norms—this unapologetically powerful show is a celebration of adaptive design, authenticity, and fearless expression.
More Info

👗 Front Row 2025:
Inclusive Fashion Show by Stoke Mandeville Spinal Research

📍 Battersea Arts Centre, London
📅 17 September 2025 | 🕡 6:30pm–11:30pm

This event brings together disabled and non-disabled models, adaptive collections, and powerful storytelling to celebrate the creativity and confidence of inclusive fashion.

🎟️ Get your tickets here

🧵 Innovation corner

🔹 Disabled&—Empowering Disabled Creatives

April Lockhart’s initiative, Disabled&, is building a supportive ecosystem for creatives with disabilities—featuring events from fashion-week pop-ups to studio retreats, content creation, and business mentoring—all to boost authentic representation in fashion.

🔗 More on the story

🔹 The Power of One Frame: Viral Lingerie Ad Sparks Applause

When the brand Bravo included a disabled model with a colostomy bag in their lingerie campaign—without explanation, drama, or apology—it quietly went viral.

Why?
Because the image didn’t scream “inclusion.”
It simply showed a woman being herself.

This subtle shift—normalising instead of narrating—is powerful. It reminds us that visibility is innovation too.

📰 Read the full article

🪞 Takeaway:
Not all innovation needs tech or tools. Sometimes, it’s just choosing who gets to be seen—and how.

💭 Final Thought

The future of fashion isn’t built on trends—it’s built on thoughtfulness.

Every stitch, seam, and silhouette has the power to say:
"You belong here."

What we design matters. But how we design it—that’s what shapes lives.

So as you move through your next creative process, ask yourself:
Is this just functional—or does it truly include?

And if something from today’s newsletter sparked a shift—I’d love to hear it.
Reply and tell me: What small design decision made a big difference for someone you know (or for you)?

With care and curiosity,
Rut ✨”